Saudi Arabia Nail Care Market Analysis, By Product Type (Nail Polish, Nail Accessories, Nail Polish Removers, Others), By Distribution Channel (Retailers, Salon, Others)—Market Size, Share, Trends & Forecast 2025-2035

Saudi Arabia Nail Care Market: Overview

The Saudi Arabia nail care market estimated at USD 789.57 million in 2024, and is projected to reach approximately USD 1198.74 million by 2035, at a CAGR of 4.2% from 2025 to 2035.

The Saudi Arabia nail care market is poised for continued growth, driven by rising disposable incomes, increased beauty awareness, and a growing focus on personal grooming. With evolving beauty trends, innovative product offerings like halal nail care products, and the increasing availability of nail salons, the market presents both opportunities and challenges. Companies that can cater to the unique cultural needs, provide high-quality products, and embrace digital channels are likely to succeed in this dynamic and rapidly expanding market.

Social media platforms, particularly Instagram and Snapchat, are powerful drivers of nail care trends. Saudi influencers often set the tone for the latest styles and treatments, creating a strong market for trendy nail art, seasonal designs, and personalized aesthetics. Salons can seize this opportunity by collaborating with beauty influencers or showcasing their work online to attract trend-conscious clients.

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Market Growth Drivers

Rise of Nail Salons and Professional Services 

Nail salons have become a crucial part of the beauty service industry in Saudi Arabia. This growth in nail salons is not only due to a higher demand for basic manicures and pedicures but also the growing interest in advanced nail care services, including gel nails, acrylic nails, and nail art. Saudi consumers are increasingly seeking professional services for nail care, driven by convenience and the desire for precision in treatments such as nail art and special designs. This trend has propelled the demand for a wide variety of professional nail care products, such as gel polishes, nail extensions, and nail treatment kits.

Product Innovation and Availability

The Saudi nail care market has seen the introduction of a wide range of nail care products, such as nail polishes, nail gels, nail removers, base coats, top coats, treatments for nail strengthening, and more. Brands are increasingly innovating to cater to diverse consumer preferences, including halal-certified nail products for Muslim consumers. The introduction of halal-certified nail polishes (which are water-permeable, allowing for proper ablution during prayers) has tapped into the significant Muslim population in Saudi Arabia. This product innovation has opened up a unique market segment, catering to the spiritual and religious needs of consumers without compromising on beauty and style.

Market Restraints

High Price Point of Professional Nail Care Services

The cost of professional nail care services, including manicures, pedicures, and nail art, can be quite high, especially in high-end salons. As Saudi Arabia continues to diversify economically, the middle class is expanding, but affordability remains a key concern for many consumers. High-end services like gel nails, acrylics, or elaborate nail art often require more time and specialized products, making them more expensive compared to regular nail care services. For some consumers, the ongoing cost of nail salon visits may be a deterrent, especially for those who cannot afford regular treatments. 

Domestic Gas needs and supply shortage 

Saudi Arabia has increasing domestic demand for natural gas, especially for power generation, industrial use, and petrochemical production. Meeting both domestic needs and ensuring sufficient gas supply for export markets presents a challenge. There is the risk of gas shortages if domestic demand rises faster than production or if investments in gas exploration and production are not sufficient. Saudi Arabia has large natural gas reserves, but these are not as substantial as its oil reserves. If the demand for domestic natural gas continues to rise while exploration efforts face limitations, there could be concerns about meeting both domestic consumption and nail care export commitments.

Market Opportunities

Rising Demand for Professional Grooming and Premium Services 

There is growing consumer preference for high-quality, personalized grooming experiences, especially in urban areas like Riyadh, Jeddah, and Dammam. As more women seek luxury and convenience, nail salons offering advanced services such as gel manicures, nail extensions, and nail art have seen a surge in popularity. Opportunities exist for salons to differentiate by offering premium, spa-like nail care experiences, including wellness add-ons like massages or organic treatments.

Expansion of Franchise and Luxury Salon Chains 

Global and regional beauty chains are entering the Saudi market via franchising or partnerships, capitalizing on brand recognition and standardized service delivery. There’s an opportunity to scale operations by tapping into mid- to high-income segments that favor established, reputable brands. Brands offering loyalty programs, subscription packages, or mobile apps for booking and rewards have a competitive edge.

Saudi Arabia NAIL CARE Market: Report Scope

Market Analysis: By Product Type 

Based on product type, the Saudi Arabia nail care market has been divided into Nail Polish, Nail Accessories, Nail Polish Removers, Others. Among these, Nail Polish holds the largest market share, driven by strong consumer interest in beauty and personal grooming, especially among younger demographics and urban populations. The rising popularity of fashion-forward trends, social media influence, and increased availability of international cosmetic brands have fueled the demand for a diverse range of nail polish products, including long-lasting, quick-dry, and gel-based formulas.

Market Analysis: By End User

Based on end user, the Saudi Arabia nail care market is divided into Retailers, Salon, Others. Among these, Salons account for a major share of the market, driven by the growing demand for professional nail care services, particularly in urban centers. The rising trend of premium grooming experiences, combined with increased disposable income and a strong beauty culture, has led to higher footfall in salons for manicures, pedicures, and nail art. Additionally, the expansion of women's salons and beauty spas, coupled with greater awareness of hygiene and aesthetics, continues to fuel growth in this segment. Retailers also contribute significantly, supported by the rising popularity of at-home nail care products.

Competitive Landscape 

The Saudi Arabia NAIL CARE industry is dominated by businesses like L’Oréal SA, Estée Lauder Companies Inc, Groupe Rocher, cosnova GmbH, Wella International Operations Switzerland S.à.r.l (OPI), Chanel S.A. corporation, ORLY International, Inc because of their unique service offerings, financial stability, strategic innovations. The participants are focusing their efforts on promoting R&D. Additionally, they support strategic expansion activities including product launch, joint ventures, and partnerships to expand their client base and boost their market position. Some of the prominent players in the market include L’Oréal SA, Estée Lauder Companies Inc, Groupe Rocher, cosnova GmbH, Wella International Operations Switzerland S.à.r.l (OPI), Chanel S.A. corporation, ORLY International, Inc 

Strategic Developments

• In 2024, The 4th edition of Beautyworld Saudi Arabia, held from February 11-13, 2024, at the Riyadh International Convention and Exhibition Centre, marked a significant milestone. The event expanded to utilize the entire venue, a fourfold increase from previous editions, accommodating over 340 exhibitors from more than 35 countries. This growth underscores the burgeoning beauty and wellness industry in the Kingdom, with a dedicated segment for Hair, Nails & Salon Supplies, highlighting the nail care market's potential.