US Insurtech Market Analysis, By Type (Auto, Business, Health, Home, Specialty, Travel, Others), By Service (Consulting, Support & Maintenance, Managed Services, Others)—Market Size, Share, Trends & Forecast 2025-2035

Insurtech Market: Overview

The U.S. Insurtech market estimated at USD 49.83 billion in 2024, and is projected to reach approximately USD 82.53 billion by 2035, at a CAGR of 5.6% from 2025 to 2035. 

The U.S. insurtech market is experiencing rapid growth due to the combination of technological advancements, shifting consumer expectations, cost efficiencies, and increased investment. These drivers are pushing traditional insurers to adopt innovative solutions to stay competitive. As technology continues to evolve and new business models emerge, the insurtech landscape will likely continue to transform the insurance industry, offering more personalized, efficient, and accessible services to consumers.

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Market Growth Drivers

Growing Consumer Education and Awareness Boosts the Market

Consumers are becoming more aware of the benefits of using technology to manage their insurance needs. The increasing comfort with digital tools (such as comparing policies online, managing claims through apps, etc.) encourages more people to engage with Insurtech services. Consumers now have more access to information about insurance products, thanks to digital channels. This enables them to make more informed decisions, leading to greater demand for transparent, easy-to-understand, and cost-effective insurance products offered by Insurtech’s.

Data and Analytics

Insurtech’s are increasingly using big data to better assess risk, customize policies, detect fraud, and optimize pricing strategies. The ability to harness and analyze large volumes of data in real-time leads to better insights and more efficient decision-making processes for insurers. By analyzing historical data, predictive analytics allows insurers to forecast potential losses and make proactive adjustments to their policies. This ability enhances the accuracy of pricing and improves risk management.

Market Restraints

High Operational Costs Restrains the Growth

Building an insurtech platform requires significant upfront investment in technology development, talent acquisition, and regulatory compliance. For many startups, this can be a major hurdle, especially if they lack access to sufficient capital. Though venture capital funding has been substantial in the past few years, securing consistent investment can be difficult, particularly in a changing economic environment. Customer acquisition in the insurance market can be expensive, particularly as insurtechs often rely on digital marketing, advertising, and partnerships to attract consumers. Establishing brand recognition and gaining trust in a competitive market can take time, leading to high customer acquisition costs (CAC) in the short term. 

Cybersecurity Risks

As insurtech companies collect and store vast amounts of personal and sensitive data, they become prime targets for cybercriminals. Any data breach or cyberattack could severely damage a company’s reputation, lead to regulatory penalties, and result in a loss of customer trust. Insurtech firms must invest heavily in cybersecurity to prevent breaches and ensure compliance with data protection regulations. The constantly evolving nature of cyber threats makes it difficult for insurtech companies to stay ahead of potential attacks. Insurtechs must continuously update and strengthen their security protocols, which requires substantial resources.

Market Opportunities

Personalized Insurance Products

Insurtech companies have the opportunity to offer highly personalized insurance products tailored to individual needs, preferences, and behaviors. By leveraging advanced analytics, artificial intelligence (AI), and machine learning (ML), insurers can use customer data to create dynamic pricing models and coverage options that reflect the unique risk profiles of each customer. This can enhance customer satisfaction, improve retention, and create a more competitive edge in the market. Telematics and wearable devices, like fitness trackers and connected car technologies, allow insurers to track customer behavior and adjust premiums accordingly. For example, in auto insurance, "pay-per-mile" or "pay-as-you-drive" models are gaining traction, where premiums are based on actual driving habits rather than traditional, static metrics. Similarly, health insurers are using wearables to reward customers for maintaining healthy habits.

Blockchain for Transparency and Efficiency

Blockchain technology enables the use of smart contracts—self-executing contracts where the terms of the agreement are written directly into code. In the insurance sector, smart contracts can automate claims verification and payouts, ensuring faster, more transparent, and efficient processing. For example, in travel insurance, blockchain could instantly trigger a claim and payout when flight delay data is verified. Blockchain’s decentralized nature ensures transparency and immutability of data, making it highly beneficial for the insurance industry. Insurers can use blockchain to secure sensitive customer data, streamline underwriting processes, and reduce administrative costs related to data verification.

Insurtech Market: Report Scope

Market Analysis: By Type

Based on Type, Insurtech market has been divided into Auto, Business, Health, Home, Specialty, Travel, Others. Auto insurance represents one of the largest segments in the insurtech market, driven by the significant size of the auto insurance industry and the adoption of technology-driven innovations. Insurtech companies offering telematics-based insurance, where premiums are based on actual driving behavior (pay-per-mile, pay-how-you-drive models), are gaining popularity. This has transformed traditional pricing models and has appealed to consumers looking for more personalized pricing. The auto insurance sector is expected to maintain a significant share in the insurtech market, with more growth driven by advancements in AI, self-driving technology, and increased connectivity in vehicles. 

Market Analysis: By Service

Based on Service, the Insurtech market has been divided into Consulting, Support & Maintenance, Managed Services, Others. Consulting service type is likely to hold a significant share of the market, as many insurance companies are increasingly relying on specialized consulting firms for guidance on adopting new technologies, regulatory compliance, and digital transformation strategies. Consulting services can help these companies assess their needs and implement the right Insurtech solutions, driving substantial demand.

Managed services, which involve outsourcing certain business functions such as IT management and infrastructure management, are likely growing rapidly as insurance companies look for more scalable, cost-effective solutions. Insurtech companies offering managed services to help insurers manage their technology infrastructure may take a significant portion of the market, especially as insurers move to the cloud or embrace hybrid environments.

Competitive Landscape 

The U.S. Insurtech industry is dominated by businesses like Gusto, Oscar, Bright Health, Clover, Root Insurance, American Well, Lemonade, Outsystems, Next Insurance, Metromile because of their unique product offerings, financial stability, strategic innovations, and regionally diverse presence. The participants are focusing their efforts on promoting R&D. Additionally, they support strategic expansion activities including product launch, joint ventures, and partnerships to expand their client base and boost their market position. Some of the prominent players in the market Gusto, Oscar, Bright Health, Clover, Root Insurance, American Well, Lemonade, Outsystems, Next Insurance, Metromile

Strategic Developments

• March 2023, Duck Creek Technologies, the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance acquired by Vista Equity Partners, a leading global investment firm. 
• January 2023, Encora, a global next-gen product engineering provider, acquired Excellarate, a global technology solutions and services company. The acquisition enhances Encora's capabilities in AI, Analytics, and Automation and deepens Encora's industry expertise in HealthTech, FinTech, and InsurTech.