US Strawberry Market Analysis, By Category (Organic, Conventional), By Application (Food and Beverage, Cosmetics and Personal Care, Others)—Market Size, Share, Trends & Forecast 2025-2035

U.S. Strawberry Market: Overview

The U.S. Strawberry market estimated at USD XX million in 2024, and is projected to reach approximately USD XX million by 2035, at a CAGR of XX% from 2025 to 2035. The U.S. strawberry market is driven by a combination of consumer preferences, technological advancements, climate factors, and global trade dynamics. As consumers continue to prioritize health and sustainability, the demand for strawberries is likely to grow, although challenges like labor shortages, environmental factors, and trade uncertainties may shape its future opportunities.

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Market Growth Drivers

Growing Demand for Healthy Foods

As consumers increasingly seek healthier diets, the demand for strawberries has grown. Strawberries are seen as a healthy, low-calorie fruit rich in antioxidants, vitamin C, and fiber, aligning with growing trends towards plant-based and nutritious food choices. Strawberries are frequently used in smoothies, juices, and desserts, which fuels demand, particularly in the warmer months.

Strawberries are high in vitamin C, manganese, folate, and potassium. Vitamin C helps with immune function, while antioxidants like anthocyanins and ellagic acid can reduce oxidative stress in the body, making strawberries an attractive option for those seeking to fight aging and maintain overall health. As plant-based diets become more mainstream, strawberries are often included as an essential fruit in vegan or vegetarian meal plans due to their nutritional profile and versatility. This shift in dietary preferences is a key driver for increased consumption of strawberries.

Seasonality and Availability

Strawberries have specific growing seasons, and their availability depends on geography. California is the largest producer of strawberries in the U.S., followed by Florida. These regions have ideal climates for strawberry cultivation, and consumers in the U.S. expect strawberries year-round. However, there is a shift towards extending the season using greenhouses and other controlled environments. As domestic supply fluctuates due to seasonal limitations, there is a significant reliance on imports, particularly from Mexico, which helps meet demand during the off-season months.

Market Restraints

Price Volatility and Market Competition

The U.S. strawberry market is highly sensitive to supply fluctuations, which can lead to price volatility. For instance, a bumper crop in California can cause an oversupply of strawberries, driving prices down, while a bad harvest due to weather or pest issues can cause a supply shortage, resulting in higher prices. The U.S. imports a significant portion of its strawberries, particularly during the off-season from Mexico, which provides strawberries at lower prices due to lower production costs and favorable weather conditions. This creates intense price competition between domestic growers and international suppliers, which can negatively affect the profitability of U.S. farmers.

Large retailers and supermarket chains often exert pressure on strawberry prices to keep them competitive for consumers, further squeezing the profit margins for strawberry farmers. In particular, the demand for lower-cost products during certain times of the year can push prices down and reduce the financial viability for growers.

Sustainability and Environmental Concerns

Conventional strawberry farming can be resource-intensive, requiring significant water, pesticides, and fertilizers. There are growing concerns about the environmental impact of large-scale strawberry production, including water usage, soil depletion, and pollution from chemicals. These concerns have led to increasing demand for more sustainable farming practices, but transitioning to more sustainable systems can be costly and time-consuming for farmers. As consumers increasingly demand organic and sustainably grown produce, strawberry growers face pressure to transition from conventional farming methods to organic ones. Organic farming requires more labor and can yield lower harvests, contributing to higher costs and supply limitations.

Market Opportunities

Innovation in Product Offering 

The opportunity exists to innovate beyond fresh strawberries. New product categories and value-added products are gaining traction in the market. Strawberry Jams, Jellies, and Preserves: These are classic products with a growing demand, especially in the organic and natural foods sector. Strawberry Juices and Smoothies are the convenience of pre-packaged strawberry juices and smoothies caters to the busy, health-conscious consumer. These products can be marketed as ready-to-drink, nutritious options for those on the go.

The demand for frozen fruits is rising as consumers seek to reduce food waste and have convenient, long-lasting products at their disposal. Frozen strawberries can also be marketed for use in smoothies, baking, and cooking. The increasing demand of Strawberry Snacks and Sweets creates an opportunity to create strawberry-based snacks, such as dried strawberries, fruit leathers, or granola bars, which combine the health benefits of the fruit with convenience and portability.

Vertical Farming and Technological Innovations

Vertical farming and indoor agriculture are becoming more popular as they allow strawberries to be grown in controlled environments, reducing dependence on climate and weather conditions. These innovative farming techniques can extend the growing season, improve yield per square foot, and reduce water and pesticide usage. 

Hydroponic farming methods for strawberries, which involve growing plants in water rather than soil, offer more efficient use of resources and can be done in non-traditional environments (e.g., urban settings or places with limited arable land). This opens up opportunities for local, urban farming.

U.S. Strawberry Market: Report Scope

Market Analysis: By category

Based on category, the U.S. Strawberry market has been divided into Organic, Conventional. Conventional strawberries dominate the U.S. strawberry market, Conventional strawberries are grown on a larger scale than organic ones, thanks to the use of synthetic fertilizers, pesticides, and other chemicals that help increase yield and reduce the risk of crop damage. This makes them more widely available and affordable for consumers. Conventional strawberries are found in almost every grocery store, supermarket, and food service provider, as they are more abundant and easier to grow in large quantities. This contributes to their larger market share and higher volume sales.

Market Analysis: By Application

Based on application, the U.S. Strawberry market is divided into Food and Beverage, Cosmetics and Personal Care, Others. The Food and Beverage segment dominates the U.S. strawberry market, accounting for the largest share of the market, Strawberry-based products such as jams, jellies, sauces, and preserves also make up a significant part of this segment. The popularity of strawberry-flavored products like yogurts, smoothies, juices, ice creams, and bakery items (e.g., cakes, pies, and pastries) contributes heavily to the Food and Beverage sector.

Competitive Landscape 

The U.S. Strawberry industry is dominated by businesses like Dole Food Company, Inc., Driscoll's, Inc., Naturipe Farms, LLC., Strawberry Hill U.S.A. and Carlsbad Strawberry Company, Inc. because of their unique service offerings, financial stability, strategic innovations. The participants are focusing their efforts on promoting R&D. Additionally, they support strategic expansion activities including product launch, joint ventures, and partnerships to expand their client base and boost their market position. Some of the prominent players in the market include Dole Food Company, Inc., Driscoll's, Inc., Naturipe Farms, LLC., Strawberry Hill U.S.A. and Carlsbad Strawberry Company, Inc.