The Saudi Arabia Nail Care market, valued at USD 789.57 million in 2024, is projected to grow significantly, reaching approximately USD 1198.74 million by 2035. The market is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2025 to 2035. The Saudi Arabia nail care market is poised for continued growth, driven by rising disposable incomes, increased beauty awareness, and a growing focus on personal grooming.

There is a rising demand for on-demand nail care services—particularly among working professionals and high-net-worth individuals seeking privacy and convenience. Mobile nail technicians and home salon services are gaining popularity, offering a flexible business model with lower overhead costs and personalized client experiences.

With growing consumer awareness of ingredients and ethical standards, halal-certified, vegan, and eco-friendly nail products and treatments are gaining traction. Salons that adopt sustainable practices—such as using cruelty-free products, offering waterless manicures, or implementing eco-conscious packaging—stand to appeal to a more health- and value-driven clientele.

The Saudi nail care market has seen the introduction of a wide range of nail care products, such as nail polishes, nail gels, nail removers, base coats, top coats, treatments for nail strengthening, and more. Brands are increasingly innovating to cater to diverse consumer preferences, including halal-certified nail products for Muslim consumers. The introduction of halal-certified nail polishes (which are water-permeable, allowing for proper ablution during prayers) has tapped into the significant Muslim population in Saudi Arabia. 

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Growing Nail Salons are Driving the Market Growth 

Nail salons have become a crucial part of the beauty service industry in Saudi Arabia. This growth in nail salons is not only due to a higher demand for basic manicures and pedicures but also the growing interest in advanced nail care services, including gel nails, acrylic nails, and nail art. Saudi consumers are increasingly seeking professional services for nail care, driven by convenience and the desire for precision in treatments such as nail art and special designs. This trend has propelled the demand for a wide variety of professional nail care products, such as gel polishes, nail extensions, and nail treatment kits.

High Price Point of Professional Nail Care Services

The cost of professional nail care services, including manicures, pedicures, and nail art, can be quite high, especially in high-end salons. As Saudi Arabia continues to diversify economically, the middle class is expanding, but affordability remains a key concern for many consumers. High-end services like gel nails, acrylics, or elaborate nail art often require more time and specialized products, making them more expensive compared to regular nail care services. For some consumers, the ongoing cost of nail salon visits may be a deterrent, especially for those who cannot afford regular treatments.

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Rising Demand for Professional Grooming and Premium Services 

There is growing consumer preference for high-quality, personalized grooming experiences, especially in urban areas like Riyadh, Jeddah, and Dammam. As more women seek luxury and convenience, nail salons offering advanced services such as gel manicures, nail extensions, and nail art have seen a surge in popularity. Opportunities exist for salons to differentiate by offering premium, spa-like nail care experiences, including wellness add-ons like massages or organic treatments.

Competitive Landscape

The Saudi Nail Care market is competitive, with several prominent players driving innovation and market expansion. Key companies in the market include L’Oréal SA, Estée Lauder Companies Inc, Groupe Rocher, cosnova GmbH, Wella International Operations Switzerland S.à.r.l (OPI), Chanel S.A. corporation, ORLY International, Inc. These companies are investing in R&D, strategic partnerships, and new infrastructure projects to strengthen their position in the market.

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