United Kingdom Bottled Water market size was USD 10.98billion in 2023 and the market is projected to touch USD 16.2billion by 2032, at a CAGR of 4.5% during the forecast period. The primary factors fueling the demand for bottled water are its ease of mobility and convenience, as well as the risk of illness associated with drinking contaminated tap water. The degradation of the environment caused by plastic trash is a hindrance to the growth of the market. The use of bottled water carries certain health hazards.
The demand for bottled water by health-conscious customers has grown as a result of expanding understanding about waterborne illnesses, rising disposable income, an increase in urban population, and rising consumer health consciousness. In addition, companies are being pressured to use more PET & plant-based water bottles in order to attain sustainability due to growing worries about the plastic wastes coming from the bottled water sector. It is anticipated that as environmentally friendly bottles become more widely available, the market for bottled water will grow in developed nations such as North America and Europe. It is anticipated that the market will expand significantly, mostly due to the creative packaging. The way that bottles are made with sustainable materials enhances consumers' perceptions of the brand. A further strategy used by businesses to set themselves apart from the competition and attract customers with higher incomes is premiumization. The premium brands are emphasized by the producers due to their excellent quality and uniqueness. The ability of the producers to make a sizable profit is thus dependent on premiumization.
United Kingdom Bottled Water report scope and segmentation.
Report Attribute |
Details |
Base Year |
2023 |
Forecast Years |
2024 – 2032 |
Estimated Market Value (2023) |
USD 10.98Billion |
Projected Market Value (2032) |
USD 16.2Billion |
Segments Covered |
By Product, By Packaging, By Distribution Channel, & By Region. |
Forecast Units |
Value (USD Million or Billion) |
Quantitative Units |
Revenue in USD million/billion and CAGR from 2024 to 2032. |
Regions Covered |
London and South East England, South West England, Midlands and East England, and North of England. |
Countries Covered |
Kent, Surrey, Sussex, Cornwall, Devon, Somerset, Derbyshire, Leicestershire, Suffolk, Northumberland, Cumbria, and Durham, among others. |
United Kingdom Bottled Water dynamics
The factors influencing the dynamics of the United Kingdom Bottled Water (ESS) market include regulatory mandates, technological advancements, and increasing safety awareness. The primary companies in the industry are concentrating on introducing new products, developing new technologies, and increasing their capacity. Because there are numerous locally owned producers dispersed across various locations, the market shares of the enterprises range. Businesses in this industry offer their clients services both locally and globally. They are concentrating on introducing new variants so that consumers can select the flavor of the water they sip from reusable, individual bottles.
The UK's bottled water market is a little bit fragmented because there are so many local and regional enterprises operating there. With a growing growth rate, the market is growing at a medium pace. Manufacturers are also being pressured to sell their goods online due to the expanded product availability and distribution networks that accompany e-commerce, which opens up a lot of opportunities for market players. Regulations have a greater impact since the potable water sector is subject to stringent guidelines established by regulatory bodies. These strict guidelines are in place to guarantee that drinking water does not contain any toxins or dangerous substances.
United Kingdom Bottled Water drivers
Rising Health and Wellness Trends
The UK market for bottled water is significantly influenced by customers' growing awareness of health and wellness. People are selecting healthier options like bottled water in place of sugary soft drinks as they become more health conscious. People view bottled water as a natural, healthful way to stay hydrated that doesn't include any calories, sugar, or other additives. Public health campaigns and health organizations' suggestions to drink more water to preserve general health and prevent lifestyle-related diseases lend further support to this trend. Bottled water is in high demand among consumers who are health-conscious due to the emphasis on fitness & healthy lives.
Convenience and On-the-Go Consumption
The need for portable, on-the-go hydration options has surged in the UK because to customers' hectic and fast-paced lifestyles. For those who need to stay hydrated when traveling, commuting, or engaging in outdoor activities, water in bottles offers a practical and readily available option. Younger shoppers and city dwellers who like quick and simple access to drinks may find the convenience element especially alluring. Convenience stores, supermarkets, as and vending machines that provide bottled water products are expanding, which helps to meet this demand. Sales of bottled water are also made possible by the growing number of fitness facilities, gyms, and leisure activities. Bottled water is a favorite option for people who lead busy, active lives due to its portability and ease.
Environmental Concerns and Regulatory Pressures
The growing be concerned over the effects of plastic waste on the environment is one of the major obstacles facing the bottled water market in the United Kingdom. There is growing public and governmental criticism of single-use plastic bottles due to their role in pollution and landfill trash. Consumers and environmental advocacy groups are lobbying for increased sustainability initiatives and less plastic use. This has led to more stringent laws and policies, like prohibitions on single-use plastics & requirements for higher recycling rates, aimed at lowering the amount of plastic garbage generated. For enterprises that sell bottled water, complying with these laws may result in higher operating expenses and necessitate investments in environmentally friendly packaging options that may not pay off right away. Customers that care about the environment may have a poor opinion of plastic bottles, which could result in a drop in demand and further complicate the market.
Competition from Tap Water and Other Beverages
The UK's tap water supply and quality present a serious obstacle to the growth of the bottled water industry. Tap water is a formidable rival to bottled water since it is not only more readily available but also less expensive. People are now more comfortable drinking tap water because to public campaigns encouraging its use and efforts to improve its quality. Other beverage categories such as flavored waters, functional beverages, and other hydration options like plant-based drinks and sports drinks also compete with this market. These substitutes are appealing to customers seeking variety and value since they frequently have distinctive flavors, extra health advantages, and low prices. The growing inclination towards reusable water bottles and home water filtration systems presents a risk to the bottled water industry as they offer a reasonably priced and environmentally responsible substitute.
Expansive the Industrial Real Estate Industry
Urbanization, economic growth, and the increasing demand from businesses for modern office spaces and facilities are all contributing to the evolution of the commercial real estate industry in the United Kingdom. Due to the need for an array of facility management services, such as maintenance, cleaning, security, & space management, new commercial buildings present a substantial opportunity for the facility management sector. Additionally, by leveraging on the demand for responsive and agile services, property management companies can profit from the growing desire for flexible working environments. The demand for skilled facility management has increased due to the expansion of co-working spaces, mixed-use buildings, and retail stores. Companies who can meet the wide range of demands of the commercial real estate industry by offering broad and comprehensive facilities management solutions will have the greatest chance of taking advantage of this market opportunity.
By Product, The United Kingdom Bottled Water market is segmented into Spring Water, Mineral Water, Sparkling Water, Others. In terms of revenue, the mineral water accounted for 24.3% of the market in 2023. Diseases like typhoid, diarrhea, and dysentery are usually brought on by contaminated particles in running water; thus, businesses are dealing with the same issues and consumers are looking for clean water supplies. For instance, Aquafina offers purified drinking options that are filtered and sodium-free. In a similar vein, Dasani offers solutions for safe, clean drinking that have been cleaned and given extra minerals. However, it is anticipated that the sparkling water market would grow at a CAGR of 5.2% between 2024 and 2030. An important factor driving the market is the growing emphasis on health and wellness. As consumers become more conscious of their overall health, they actively search for functional beverages that might support them in reaching their specific health goals. Customers may easily incorporate these additional benefits into their regular hydration routine with the help of bottled functional water.
By Packaging The United Kingdom Bottled Water market is segmented into PET, Cans, and Others. PET water bottles are more affordable than alternatives like glass or aluminum, which makes them stand out in the bottled water industry. PET bottles are generally inexpensive to produce, and their lightweight design greatly lowers the cost of transportation. Due to its cost-effectiveness, PET has become the industry standard for water packaging, allowing producers to provide a variety of consumers reasonably priced bottled water options. The packaging of the product has played a significant role in its growing popularity. Coca-Cola Bangladesh introduced bottles for their Kinley water brand in December 2022 that were produced completely of recycled PET (rPET). As the first company in South-West Asia, Coca-Cola Bangladesh introduces two-liter packs of 100% rPET bottles. The company has made an effort to increase the amount of recycled plastic it uses and reduce its reliance on virgin plastic. With 100% rPET bottles, the company is presently active in more than 40 international marketplaces.
United Kingdom Bottled Water Overview by Region
The bottled water market in London and the South East is growing significantly. The expanding demand for bottled water in this area is fueled by the fast urbanization, dense population, and health-conscious consumer base. Demand for portable, on-the-go hydration solutions is driving market growth among busy urbanites and office workers. The South East's well-established retail infrastructure, which includes grocery stores, convenience stores, and online delivery services, also facilitates the accessibility and extensive distribution of bottled water.
Scotland is the market lead in the United Kingdom for bottled water, mostly because of its abundance of natural water resources and reputation for pure, high-quality water. Scottish water companies, Highland Spring and Strathmore, rely on the clean water resources of the area to be competitive in the market. Because Scottish bottled water is thought to be of higher quality and taste, it is becoming more and more popular both domestically and abroad, contributing to the region's supremacy. Scotland's strategic marketing and branding initiatives also highlight the health advantages and inherent purity of their water, which helps them maintain their market-leading position.
United Kingdom Bottled Water market competitive landscape
Leading companies such as Nestlé, PepsiCo, The Coca-Cola Company, DANONE, Primo Water Corporation, FIJI Water Company LLC, Highland Spring, VOSS WATER, Buxton, Crag Spring Water, and Hildon. There are both domestic and international participants in the market. The examination of brand market share indicates that the leading companies are prioritizing strategies including the introduction of new products, partnerships, mergers and acquisitions, and international expansions. Through its mineral water brand S. Pellegrino, Nestlé Waters introduced new varieties in March 2021, including blood orange, coffee, cocoa, and black raspberry. The purpose of the strategic reveal was to help the brand accelerate its growth.
Scope of United Kingdom Bottled Water report
United Kingdom Bottled Water report segmentation
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